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Developing a Search Engine Friendly Website


Posted by                                      Posted in Web Development

The process of website development includes web design, server administration, programming, testing, content management, marketing and deployment. A number of people work in a web development team, each specializing in his/her respective field. The ultimate goal of a web developer should be to create a search engine friendly website.

In the true sense, website gives online identity to a company or an individual involved in the process of Internet marketing. Its represents an organization and sells a company’s name by attracting more visitors.

In recent times most of the business corporations prefer to launch their own websites for promoting their products and services and it is seen that websites are one of the most effective tools that contributes a lot in the field of profit maximization.

A website should be designed in such a way so that it can reflect corporate identity of a company. In a business website, mainly the unique selling points of a product should be highlighted. The content should be persuasive and should make the readers aware of the fact that your product is different from all other similar products available in the market. Site content should be informative enough to motivate the online visitors to purchase the products of an organization.

A good website should be well-designed, easily navigable, attractive, user friendly, interactive, well written. Otherwise, it will not be able to retain the attention of the visitors.

The main steps of website development are as follows:

  • Define the website business objectives.
  • Translate these objectives into web requirements.
  • Create such a design so that it can very well reflect the objectives clearly.
  • Set standard for user interface and content design.
  • Develop client-side scripting and graphics content.
  • Develop the server side program content.
  • Monitor the usability component.

These are some of the main steps, following which; a good web development company creates a search engine friendly website.

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