21st century has revolutionized the world completely. So much so, that now everything that we desire is but a click away. Be it connecting to a loved one in a different country or shopping or for that matter banking and paying bills now at our disposal with just a click. This has given rise to the need for easy accessibility and increase in the usage of these products.

An E commerce website like any other website should be user friendly and organized. It is important that the consumer doesn’t get confused about the prices, best bargains and the products. Hence it is essential to engage the reader’s attention and prevent them from abandoning the shopping baskets. To have a good and successful E- Commerce website proper attention should be paid to the E-Commerce website design to hook the reader’s attention on the sheer basis of visual appeal.

One of the many challenges of E commerce website is the competitive market where the rival website for that matter any other website is just a click away. An effective e-commerce website should be made such that it is a one-stop store for all the services and that too at a maximum conversion rate

To have an effective E Commerce website it is important to keep a few things in mind. Firstly, having separate user names and emails gives rise to utter confusion. Since e-mail addresses are standard and it avoids the problem of any one else sharing the same, it makes work more effective and without any confusion.

Most users get turned off from shopping at an E commerce website because of the lengthy registration process. Hence its best advised to avoid lengthy sign up process. What is to be kept in mind is that sales are more important than registration process.

To ensure that you have more customers and that you leave behind a good track record, it is best to have an easy process: a simple log in, choice of delivery address, which is followed by information about payment and ultimately a review of the entire transaction before completing the process. This definitely helps in customer retention and lowers cart cancellation.

The customer wants detailed information about the steps involved in the entire transaction. Providing this prevents the customer from abandoning the process half way for the lack of knowledge. To ensure a smooth process, it’s important to mention beforehand all the fields that are mandatory to be filled. It’s annoying for the customers to go back and fill the form again. All charges, tax or prices should be mentioned clearly from the very beginning as customers don’t appreciate hidden charges, it often turns them away.

A confirmation mail is a must at the end of the transaction. It confirms the order and gives out details of the transaction.

To have a thriving and a user-friendly e-commerce website development depends on building a good relationship between the user’s expectation and the finished product in a non-threatening manner. These guidelines would help in the development of an e-commerce website which is user-friendly, and effective.