With the launch of Google’s new feature “SearchWiki”, people are making speculations and trying their level best to analyze its possible impact in the online industry in coming years. SearchWiki is offering a unique service to millions of Google users to change the SERP of Google. In a nut shell, Google is giving more power in the hands of its users by letting them customizing the SERP according to their requirement. Thanks to this new feature, a user now can delete, add or comment on a website. All you have to do is to login in in your Gmail account. Try searching something in Google after logging-in and certain signs will emerge along with the websites, such as Cross, Up-Arrow, Comment Sign etc.

These features may please the users or they may discard it as crap but the impacts of SearchWiki needs to be pointed out for getting long term benefits. As the ranking of a website is no longer only in the hands of SEO executives, the need of innovative plan is consistently increasing. Some of the possible impacts of SearchWiki are enumerated below:

• Google might pay heed to user feedbacks in coming years in considering the ranking position of a website.
• Personal search may grab the attention of the viewers.
• SEO executives might have to improvise new techniques for dealing with this new feature.