Every site strives to be unique and different from the rest. The site visitors prefer an interactive site to a static and dull site. For adding different interactive features multimedia is highly used in web development. Images, texts, audio, animation and audio-visual features are combined in multimedia.

Adding interactive features to sites add personalized touch to them. The site designers and developers take special care to make the sites appear more attractive and eye catching to the visitors. The use of multimedia is seen in many sites, mainly in those that are designed for educational organizations, corporate houses etc. It is also used in designing awareness campaigns and campaigns for promotion of business.

But the use of multimedia for sites has to be done judiciously and keeping in mind the purpose of the site and its target viewers. Web developers can use multimedia catalogues to add different edge to the corporate sites. For designing business portfolio, sales presentation, tutorial, interactive brochures etc multimedia is used. Using 3D images to the sites or for business presentations make a lot of difference than using static and simple images making the viewers lose interest.

Multimedia can be used for the educational sites by adding sufficient audio-visual features for the benefit of the learners. Pictorial representations on the site also help to catch the attention of the viewers and it aids in memorizing things better. Videos can be also added to attract the site visitors and it can be made more interesting if games are added on the site.

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