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Website Design: The Right Use of Colors


Posted by                                      Posted in Web Design, Web Development

The right blend of color is very important in creating a website design to attract the attention of users to your company product or services. A creatively designed website displays the designer’s ability and imagination to convey the company’s message and value to the maximum number of customers globally.

Every person loves to watch a beautifully done work that is bright and vibrant to look at. A web designer should understand this basic fact and play well with various shades of colors to make it acceptable to users. The main objective of web designer is to manipulate with the viewer’s emotion by placing the right color at the tight place. Basically colors can be categorized under three categorizes, i.e. warm colors, cool colors and neutral colors. Below we will be discussing about the various categorizes of colors to get an enhanced idea about the appropriate use of colors in web designing.

Warm Colors
Reds, Yellows, Orange and Pink are considered as warm colors that are the most bright and vibrant of all. Each color stands for a different meaning as below:

Reds: Considered as an exciting color, red is used to show something happening while website designing. It is a attention grabber color that symbolizes lust, enthusiasm, anger and power.
Yellows: Yellow is considered as the hue of weakness and fear. It is also used to create a feeling of spring, cheerfulness and warmth while used in designing website.
Orange: This color is used to trigger a person’s appetite. Most commonly used in website designing of restaurants and hotels, Orange also symbolizes harvest and growth.
Pink: Pink is a feminine color that symbolizes softness and innocence.

Cool Colors
Blue, Green and purple are categorized as cool colors that stand for relaxation and reliance. Given below the meaning of each cool color:
Blue: Blue is considered as the coolest color that stands for relaxation and reliance. This color is widely used in website design as the safest option to opt fort.
Green: Green in general represents money and fertility. It is also associated with human emotions such as greed and jealousy. In website design, green stands for freshness and nature.
Purple: Symbolizing originality and creativity in general, various shades of purple stand for different meanings such as royalty, romance etc.

Neutral Colors
White, Gray and Brown are the colors that are accepted as neutral colors. Each color represents a different meaning as given below:
White: Purity, innocence and peace are some of the elements that are symbolized by the use of white color. In western culture, white also stands as the color of marriage.
Gray: Gray is the color of trust and tradition that is used specially in business tone.
Brown: Brown can be associated well with earth, home. It is therefore a good option to avail for websites related to home.
Black: Black though generally stands for darkness and negativity, but in website design it symbolizes loyalty, grace, style and grace.

In web development, color plays a major role. It is therefore suggested to avail the help of professional website design companies who are experienced and expert about the right use and combination of colors. It is important to take good care about the color contrasts used in a website as the main focus in website designing should be to attract more visitors.

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