Every company develops their website with the purpose of promotion and advertisement in order to attract more customers to their services or products globally. If yours is a small company that you want to promote worldwide, make sure to follow the seven rules given below while web development for your organization:

1. Do not use Splash Pages
   Splash page, commonly known as introduction page, is the first page that users arrive at when entering a site. The splash page is generally designed with bright images and a “welcome” or “click here to enter” note. Avoid this page as present day users have no time to waste and they want information quick and fast. Do not provide your users with any chance to click the back button and exit from your website. A home page that is informative and value added is a better option rather than a splash page.
2. Avoid extra usage of banner advertisements
   Banner makes a good option for advertisement and promotion. But with users becoming highly tech savvy, even least tech savvy people have trained themselves to ignore too much obstacles by banner ads. When a user is searching for any important information, too much pop ups of banner ads cause hindrance to work which can drive away your user from your site. Do not push your visitors to buy any product but allow them space to feel the urge to buy on their own.
3. Have a simple and organized navigation option
   Easy navigation makes an important aspect of web development. Visitors want to have a smooth travel through any website to browse for their needed information. If your website’s navigation is not organized and easily accessible, there is always high chance of users leaving your site.
4. Provide clear idea in which page the user is presently
   A website consists of many web pages having a wide variety of information in it. It is important that you let your users know in which page they are presently to avoid confusion. Each page needs to have a proper title that helps users to understand and search their relevant information easily and quickly.
5. Simple and easy to read
   The content needs to be written in simple and easy tone so that the user gets to understand effortlessly. Divide the content of your website into various headings and sub headings to that visitor can easily skip to the portion he needs. Small paragraphs with text blocks are also good options to avail in web development.
6. Avoid adding audio to your site
   The continuous working of an audio loop can be irritating and quite disturbing for a visitor on entering your website. It is therefore recommended to avoid using any audio in website development. If you wish to add a audio loop to your site, make sure that there is a volume control or mute option added.
7. Follow web standards as per market trends
   A website is created with the purpose of reaching out to customers globally. Always make sure to check whether your company website is compatible in all major browsers such as Internet Explorer, Mozilla Firefox, Opera etc.

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